Email Marketing Acronyms and Abbreviations

AOL - America Online

ASP - Application Service Provider

B2B - Business to Business

B2C - Business to Consumer

CPA - Cost Per Acquisition or Cost Per Action

CPC - Cost Per Click

CPM - Cost Per Thousand

CPS - Cost Per Sale

CTR - Click-Through Rate

ESP - Email Service Provider

FFA - Free-For-All Link List

ISP - Internet Service Provider

MSN - Microsoft Network

PFI - Pay For Inclusion

PFP - Pay For Performance

PPC - Pay Per Click

PPCSE - Pay Per Click Search Engine

PPL - Pay Per Lead

PPS - Pay Per Sale

PV - Page View

ROI - Return On Investment

RON - Run Of Network

ROS - Run Of Site

SEO - Search Engine Optimization

SEP - Search Engine Positioning

URL - Unversal Resource Locator

USP - Unique Selling Proposition

UV - Unique Visitor

WWW - World Wide Web